CLIENT: Personal Project
ABOUT: The goal was to create a set of three different gift package designs for raincoats. Each raincoat features a playful pattern inspired by Aussie travel destinations.
SOLUTION: To appeal to the target audience of nomadic millennials and tourists, the boxes use a playful, bright and bold set of original vector illustrations. The parcels are accompanied by a folded product sheet including brand information and travel tips.
Original concept art