The goal was to create a set of three different gift package designs for raincoats. Each raincoat features a playful pattern inspired by Aussie travel destinations. To appeal to the target audience of nomadic millennials and tourists, the boxes use a playful, bright and bold set of original vector illustrations. The parcels are accompanied by a folded product sheet including brand information and travel tips.
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/6c3394e2-caaa-40ad-b79e-9a853dce7b60_rw_1920.png?h=43f6aac7652b94a566dfb0f2bc34340d)
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/e5d9d2ae-dcf8-4160-8d51-1d36960d4bae_rw_1920.jpg?h=cf7636fed23cc147d0725388048d3765)
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/f4cbef4c-cc92-43cb-bf7a-a355d3bb59f8_rw_1920.jpg?h=e91c0c63de875e36cd739a8f6e2a645b)
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/2b59838b-37ae-4fb2-bf49-8dbe34354e5b_rw_1920.jpg?h=ba84860b496f52ec806713690f0d7ffa)
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/59842456-0899-482a-9601-9c05e9a6fa0b_rw_1920.jpg?h=8f49a52284531f381d31e9b3da991a6b)
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/91952dd6-a1e2-437f-b0fa-2e121b534297_rw_1920.jpg?h=72fc9230b2acc463f64eda946e9ea0a8)
![](https://cdn.myportfolio.com/6d91b4e4-4b0b-460c-86f3-9367adda2b16/cc6979d6-ac48-4b3c-b03e-c51e8709b58d_rw_1920.jpg?h=c4d95ee2af133f651612e79494434d52)