CLIENT: Personal Project
ABOUT: BELONGING is a publication that explores the emotional impact of IKEA’s three most popular furniture designs.
SOLUTION: The art direction represents the brighter, younger and more modern identity IKEA has come to represent. It expresses this through isometric, playful and simple vector artwork of the individual furniture rather than product photography. The pages are printed on rough, off-white recycled paper with a crisp texture that matches the feel of IKEA construction manuals.