Ballad Press is a small non-profit publishing house from the Sunshine Coast, QLD, Australia. Their core goal is to ‘Inspire & connect all generations through creative writing.’ The old brand identity was inconsistent and didn’t reflect Ballad’s joy or creativity, and was in dire need of an update. The rebrand inspires and uplifts readers and writers through dynamic nautic items that are engaging for all ages. The core features are the Kraken-Pen brandmark and publishing logo, ocean patterns and merchandise to promote reading and creative writing.