CLIENT: Ballad Press (Rebrand)
ABOUT: Ballad Press is a small non-profit publishing house from the Sunshine Coast, QLD, Australia. Their core goal is to ‘Inspire & connect all generations through creative writing.’ The old brand identity was inconsistent and didn’t reflect Ballad’s joy or creativity, and was in dire need of an update.
SOLUTION: The rebrand inspires and uplifts readers and writers through dynamic nautic items that are engaging for all ages. The core features are the Kraken-Pen brandmark and publishing logo, ocean patterns and merchandise to promote reading and creative writing.