The goal of this project was to reinterpret the science fiction classic 20,000 Leagues Under The Sea by Jules Verne by exploring a look and feel that goes beyond the vintage imagery of the original covers. The final publication includes original geometric vector art to symbolise the crew's discoveries, paired with deep sea textures and patterns.
To bring the story to life, the package uses a mixture of diecut forms (such as an abstract submarine window) and silver holographic foil to highlight the metallic features of the ship and the creatures of the deep. The publication is complemented by three objects contained within the enclosure, each designed to add further context to the story and theme. The folded map of the crew’s journey shows a timeline of events that serves as a guide to the depth of the sea, and Dr. Aronnax’s journal and letter create a sense of danger and intrigue about the mysteries of the deep sea.